Advancing UX for Online Casinos and Newspapers: A Journey of Innovation

The author of “It’s Our Research” is a renowned User Experience Researcher, making significant strides at Google. His contributions to the field of UX have been instrumental in shaping the way we interact with digital platforms today. As the co-founder and organizer of UXmachine, he has created a unique platform that fosters a weekend of UX learning, collaboration, and mentorship for Israeli startups. This initiative has been a catalyst for innovation, sparking new ideas and fostering a community of forward-thinking UX professionals.
He is a seasoned speaker at conferences and professional events, sharing his wealth of knowledge and insights with a broader audience. His engaging presentations and thought-provoking discussions have made him a sought-after speaker in the UX community. Beyond his speaking engagements, he is a published author of numerous articles and papers that delve into the intricacies of user experience research. His writings have been instrumental in advancing the field, providing valuable insights and innovative approaches to UX.

His contributions to the field extend to his role as a past editorial board member for UX Magazine. In this capacity, he played a pivotal role in shaping the content and direction of this respected publication. His academic credentials are equally impressive, holding a master’s degree in Human Factors in Information Design from the prestigious University of California, Berkeley.

His portfolio of work is extensive and varied, with main projects including UI/UX design projects for prestigious Online-Casino brands. These brands have been recognized for their user-friendly interfaces and innovative features, some of which offer famous free bonus goodies such as Casino Freispiele ohne Einzahlung. His work has significantly contributed to enhancing the user experience of these platforms, making online gaming more accessible and enjoyable for users.

In addition to his work with online casinos, he has also been instrumental in the online presentation of some of the largest newspapers in Switzerland and Germany. Among his notable projects are the Frankfurter Allgemeine Zeitung and the Tagesanzeiger in Switzerland. His expertise has helped these traditional media outlets transition smoothly into the digital age, ensuring their content is accessible and engaging for online readers.
In 2020, he was heavily involved in projects related to making websites ready to comply with new GDPR privacy regulations online. This work was crucial in ensuring that online platforms respect user privacy and adhere to data protection regulations. His understanding of these complex regulations and ability to implement them effectively in website design has been invaluable.

From the author of the book:

When I meet people who practice user experience research, I always ask them the same question. I ask what are the top three challenges they face at work. Getting stakeholder buy-in for research is usually the first challenge they mention. People have trouble persuading stakeholders of online casinos to conduct UX research to begin with. They have difficulties in getting sponsorship and budget for fieldwork. Though, this is a thing of the past now in 2023, when Online Casinos are getting more and more profitable and therefore willing to invest in UI/UX research among other things.

Many UX research practitioners are frustrated:

Monty Python sang, “Always look on the bright side of life” while being crucified (Life of Brian, 1979). I would also like to look on the bright side. I authored this book to provide people who practice (or would like to practice) user experience research with strategies and techniques for getting their stakeholders’ buy-in for research of newspapers. I hope you use this book to get people to better appreciate research and act upon its results.

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