Table of contents

Prologue opener

Prologue: The Usable Planet by Gary Bunker


Introduction opener

Introduction: If a study has run, with no one around to hear about it, did it still happen?
What this book is about, why is the topic so important, and what does buy-in mean?

What this book is about?

Why was this book written?

Who this book is for?

The structure of the book

Case studies and interviews

QR codes

The companion website

I'd like to start a conversation


Chapter 1 opener

Chapter 1: If life gives you limes, make mojitos!

Identifying stakeholders, selling user experience research, and dealing with difficult people and situations


Types of stakeholders

The perspectives of UX research stakeholders

Difficult people, teams, and organizations: fight or flight?

Selling the value of research

The Lean Startup movement

Accept the fact that it might not work and that it’s okay



Chapter 2 opener

Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn?
Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities


Initiation of a study

The most important questions to ask your stakeholders

Delay any discussion about methodologies

Become the voice of reason

Listening and sowing seeds



Chapter 3 opener

Chapter 3: If you pick a methodology first, something must be wrong

Strategies for planning studies with stakeholders and techniques for developing the right research questions


Research plans

Study goals

Research questions

The questions stakeholders ask and the ones they do not

How many questions?

Prioritizing questions

Selecting a methodology and describing it

The magic of injecting quantitative data into qualitative findings



Chapter 4 opener

Chapter 4: What’s gonna work? Teamwork!
Hands-on techniques for collaborating with and involving stakeholders in research planning, execution, analysis, and reporting


Why collaborate?

Plan together

Recruit participants together

Interact with users together

Analyze together

Report results together



Chapter 5 opener

Chapter 5: The single biggest problem in communication is the illusion that it has taken place
Strategies and tools to effectively communicate research results by using reports, presentations, and more cool stuff




Other communication tools and techniques

Soft communication skills



Chapter 6 opener

Chapter 6: You can’t manage what you don’t measure
Signs that indicate research is being used well and how you can systematically track success (or failure)


Signs research is being used well

How to track the impact of research



Epilogue opener