Prologue: The Usable Planet by Gary Bunker
Introduction: If a study has run, with no one around to hear about it, did it still happen?
What this book is about, why is the topic so important, and what does buy-in mean?
What this book is about?
Why was this book written?
Who this book is for?
The structure of the book
Case studies and interviews
The companion website
I'd like to start a conversation
Chapter 1: If life gives you limes, make mojitos!
Identifying stakeholders, selling user experience research, and dealing with difficult people and situations
Types of stakeholders
The perspectives of UX research stakeholders
Difficult people, teams, and organizations: fight or flight?
Selling the value of research
The Lean Startup movement
Accept the fact that it might not work and that it’s okay
Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn?
Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities
Initiation of a study
The most important questions to ask your stakeholders
Delay any discussion about methodologies
Become the voice of reason
Listening and sowing seeds
Chapter 3: If you pick a methodology first, something must be wrong
Strategies for planning studies with stakeholders and techniques for developing the right research questions
The questions stakeholders ask and the ones they do not
How many questions?
Selecting a methodology and describing it
The magic of injecting quantitative data into qualitative findings
Chapter 4: What’s gonna work? Teamwork!
Hands-on techniques for collaborating with and involving stakeholders in research planning, execution, analysis, and reporting
Recruit participants together
Interact with users together
Report results together
Chapter 5: The single biggest problem in communication is the illusion that it has taken place
Strategies and tools to effectively communicate research results by using reports, presentations, and more cool stuff
Other communication tools and techniques
Soft communication skills
Chapter 6: You can’t manage what you don’t measure
Signs that indicate research is being used well and how you can systematically track success (or failure)
Signs research is being used well
How to track the impact of research