Gerry is the founder and CEO of Customer Carewords, located in Ireland. He is widely regarded as the number one worldwide authority on helping large organizations create more customer-focused websites. Gerry has spoken, written and consulted extensively on web content management issues since 1994. His new book, The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online, was published in 2010. In 2006, The Irish Times described him as one of five visionaries who had had a major impact on the development of the Web. (The other four were Tim O'Reilly, Vint Cerf, Tim Berners-Lee, and Nicholas Negroponte.) In 2006, he received the Educational Contribution award from the Irish Internet Association. Gerry has written four books. In 1999, Gerry published The Caring Economy (Blackhall Publishing). In 2001, he published two books with Financial Times Prentice Hall, entitled: Content Critical and The Web Content Style Guide. Previously, he was founder and CEO of Nua, a developer of content management software and solutions. In 1996, Nua received the Best Overall World Wide Web Business Achievement award from the European Union. Gerry holds a Management Science degree from Trinity College, Dublin, and lives in Dublin, Ireland.